In Brazil, a country where 28 million individuals don’t have the vision correction they need, local legislation requires people to have a prescription from an ophthalmologist to purchase glasses, even simple reading glasses. The cost of glasses is a barrier since many of those who suffer from uncorrected poor vision are from disadvantaged communities.
To create access to affordable quality glasses for these people, 2.5 New Vision Generation, in partnership with Essilor Laboratories and local optical chains, launched Ótica Cidadã.
Access to Affordable Quality Glasses
Ótica Cidadã is a program connecting people to optical shops which sell selected frames at reduced prices and lenses subsidized by Essilor to provide affordable corrective glasses from certified ophthalmologists.
Consumers can simply go to one of the participating stores listed on the Ótica Cidadã website (available in Portuguese only), and bring along proof of income or any other document which shows they are eligible to receive these discounted lenses and frames.
By the end of 2019, 500 optical stores all over Brazil will participate in this program and benefit 50,000 people every year.
Since 2013, Essilor has been exploring different inclusive business models to solve the issue of access to vision care by creating the infrastructure to serve ‘base of the pyramid’ consumers.