Following the success of the Eye Mitra program, which empowers local entrepreneurs to bring the gift of vision to rural villages in India, 2.5 NVG has now partnered with the Djarum Foundation to train its first Vision Ambassadors in Indonesia.
The 2nd Eye Mitra Convention was held in January at Mathura, near New Delhi, to celebrate the progress of the 160 Eye Mitra Opticians present and share key learnings from the past year. D. L. Madan, key opinion leader in the Indian optical world, was there to share his experiences.
Wang Huizhen is 76 years old. She lives in Zhonghe village in rural Haifeng, which is 30 kilometers from the closest ophthalmologist. Last December, she was invited to a screening camp in the local market, where she received an eye examination and bought her first pair of glasses.
Essilor’s actions to bring good vision to the 2.5 billion uncorrected people in the world upped the pace in 2014 with initiatives that spanned the globe. Watch this video to see the latest initiatives that raised awareness, reached out to isolated areas and increased access to good vision care.
Essilor’s inclusive business arm has formed a new partnership with a local hospital to train Vision Ambassadors in Yunnan Province, South West China. Like the Eye Mitra Program in India, the program brings affordable eye-care services to rural areas that would otherwise have little access to them.
Instituto Ver & Viver (IVV), Essilor’s social business entity in Brazil, celebrated World Sight Day this year by crowd-sourcing innovative development ideas from Essilor Brazil employees. Evelin Campos Cunha won the ‘Amigos da Visão’ Campaign with a suggestion to bring affordable eye care to the remote Amazonas area.
Optique Solidaire, a cross industry collaboration in France, has expanded its reach this October by lowering the age of target beneficiaries from 60 to 45. The move is part of a wider initiative to access more underprivileged people in France as more ECPs and health providers come on board.
The Eye Mitra initiative trains and equips the under-employed of rural India to set up small ECP businesses. Here, two graduates share the difference the program has made to their financial security as well as to the communities they help.
This month an Indian government body and a European bank added their weight to the push for better eye care in rural areas of India. Funding partnerships like these are enabling the Eye Mitra programme to ramp up the number of young people empowered to become vision entrepreneurs.