Meeting Vision Ambassadors in Ivory Coast

     
  April 26, 2017      Inclusive Business

Ivory Coast is among Africa’s most prosperous nations, but it still suffers from many disparities, in particular between rural and urban areas. We spoke to some Vision Ambassadors who joined the 2.5 New Vision Generation program in January, about how the simple task of providing near vision correction can contribute to reducing inequalities within their communities. 

Making vision care accessible in rural areas

Today Ivory Coast is often described as one of the most prosperous West African nations. In 2016, this world’s top exporter of cocoa and raw cashew nuts, and a net exporter of oil, was the fastest growing economy in Africa. Nevertheless, nearly half of its 20.6 million people live in poverty with no access to electricity. Rural areas in particular lack access to basic services.

One essential service that is drastically underdeveloped in remote rural areas is eye care due to a shortage of the relevant professionals and appropriate distribution channels. At Essilor we are tackling this issue through both large awareness raising and screening events combined with the donation of glasses where necessary, and through the provision of training for local people in basic vision care skills. These primary vision care providers, or Vision Ambassadors, help to create awareness for the importance of good vision in their own communities, carry out basic vision screenings and sell reading glasses and sunglasses.

Empowering women and strengthening community engagement 

In developing countries, inequalities between rural and urban areas are not just a consequence of the absence of basic services, but also of gender disparities, which are usually larger in villages than in cities. Although international organisations such as the World Bank are actively trying to improve this situation, the gaps still exist and often prevent women from playing an active role in society.

Together with local partners such as the NGO CARE which has a particular focus on projects that empower girls and women, the Vision Ambassador program in Ivory Coast addresses women and men alike. Many women that have joined the program, previously supported their husbands in their agricultural activities. As Vision Ambassadors they are able for the first time to earn their own small income.

It changed a lot of things in my life, I can spare a little bit of money, which I put in a savings system. 

Yao Ahou Honorine, from a town in central Ivory Coast in Lacs District, and a mother of five, underlines the financial independence that she has achieved since becoming a Vision Ambassador earlier this year: “It changed a lot of things in my life: I can spare a little bit of money, which I put in a savings system. It is also better for my family.”

Additionally this business model enables women to engage more with other villagers. Diabakaté Sita, a 35 year old woman from Dabakala – a town in northeast Ivory Coast in the Vallée du Bandama District – heard about the Vision Ambassador program from a member of her community. The mother of six was previously helping her husband with cashew and peanuts cultivation. Working as a Vision Ambassador suddenly enabled her to become more mobile and to interact with others: “I’m going out of my house more, I can go to other villages. Before I was staying at home a lot as my husband was not very fond of the idea of me going out, but he went to discuss with the village chief and the village chief said it was OK for me to go outside for this project.”

I’m going out of my house more, I can go to other villages.

The program is also a way for women to gain recognition and respect. Outtara Kati, also from Dabakala and mother of six children, explains: “I’m respected, people come to me. Some people even envy me, they say it’s a good activity because it helps poor people, the price of the eyeglasses is good.”

I have made a lot of relations; now I can enter into the city hall or in the prefecture easily.

Gaining the respect of others and getting more involved in the community seems to also be an important benefit of the program for male Vision Ambassadors. Ouattara Tingnin Ismaël, a 28 year old from Katiola, another village in the north-eastern Bandama District, says: “I’m working two times more. It’s good as I’m more in contact with communities and I earn more money.” Similarly, Yao Kouassi Lazare, a 54 year old from Sakassou, a town in central Ivory Coast, underlines the life changing impact the work as a Vision Ambassador has had on him: “It changed a lot of things in my life. I have made a lot of relations; now I can enter into the city hall or in the prefecture easily.”

Seeing lives changing

Vision Ambassadors are changing their own lives but also the lives of their customers who can learn and work better.  “I sold glasses to my friend and they changed his life, so I’m happy. He can see his phone, see letters…It also protects his eyes,” explains Ouattara Ambédia, another Vision Ambassador from Katiola.

I sold glasses to my friend and they changed his life, so I’m happy.

The sunglasses and reading glasses sold by the Vision Ambassadors are financially accessible without compromising on quality. “Some people say that the sunglasses I sold them are better than the ones they were using before. Also people are happy about the price of readers regarding the good quality they have. Some had outdated readers and I changed their glasses for them,” explained Ismaël when asked what his customers said about his products, which are all part of a range developed by 2.5 NVG  for base of the pyramid, or low-income, customers.

Since the first launch of the Vision Ambassador model in China in 2015 by Essilor’s inclusive business arm, 2.5 New Vision Generation (2.5 NVG), almost 2,000 people globally have been trained in countries where eye care services simply didn’t exist or have been available exclusively in urban areas.  In Africa, the program is also under development in Kenya and South Africa and pilots will soon start in Senegal.

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