The Think About Your Eyes campaign, designed to educate the public on the benefits of vision health, reached more Americans than ever before in 2015: the message was seen or heard by over 132 million adults and generated in 2015 alone more than 1 million eye exams. 

CaptureFor the third consecutive year Essilor of America has supported the national public awareness campaign Think About Your Eyes. The initiative has garnered the support of many vision care industry leaders since its national launch in 2013, increasing its audience significantly over the past years. One of the key features of the campaign is awareness-raising about the importance of annual comprehensive eye exams and the impact of good vision on quality of life.

In 2015 the campaign reached more people than ever before: the message was seen or heard by over 132 million adults and generated in 2015 alone more than 1 million eye exams. More than 2 million people have visited the campaign website  and an additional 1 million website visitors are expected in 2016.

The “Think About Your Eyes” site includes a function that helps users find their nearest eye doctor for a thorough assessment. It also has a section with videos that show people in a fun way  how vision problems can impact their daily lives and encourages them to get an annual eye exam.