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A four day municipal campaign was organized by the Ver & Viver Institute near Rio de Janeiro in partnership with local voluntary organizations. 50% of people tested were equipped with 2.5 NVG glasses.

From 3-6 February, a special vision testing campaign was organized by Ver & Viver Institute, in partnership with Lions Club, Brazilian association ‘Voluntários do Sertão’ (Volunteers from the Backcountry) and other local volunteers. The four-day event aimed to provide residents in the Mangaratiba municipality of Rio de Janeiro free access to eye exams and the opportunity to buy affordable glasses – Essilor’s ready-to-clip 2.5 NVG eyewear.

“The success of this campaign will help us scale up other operations to enable as many people as possible to see better in order to live better.”

In Mangaratiba, there is only one public health care ophthalmologist for a population of 37,000, leaving many residents with no access to eye care. Thanks to the IVV campaign, some 930 people benefited from a medical consultation delivered by a mobile ophthalmological unit and service tents installed in the city square, resulting in 530 new eyeglass wearers. 

For Catherina Sarniere, a resident of Mangaratiba, it was her first visual examination. With prescription in hand, she left immediately with her new glasses saying, “the price is good for people here“.

After four hard-working days, it was “rewarding for the volunteers to see so many people around town wearing their 2.5 NVG ready-to-clip glasses”, said Sandra Abreu, Head of 2.5 New Vision Generation, Brazil, “Ver & Viver Institute and the 2.5 NVG team are proud to have taken another step in their mission to reach out to people who don’t yet have access to vision correction. The success of this campaign will help us scale up other operations “to enable as many people as possible to see better in order to live better.